OTA Capacity Management on ExperienceBank
What is OTA Capacity Management on ExperienceBank?
OTA Capacity Management on ExperienceBank is a powerful tool designed to give you greater control over how your activity availability is shared with various Online Travel Agencies (OTAs). Instead of offering your entire capacity to all OTAs at all times, this feature allows you to apply tailored restrictions based on specific criteria.
With this tool, you can set percentage-based or capacity-based restrictions on your activity availability according to:
- Marketplace: Customize availability for specific OTAs like Viator or GetYourGuide.
- Activity Type: Apply different restrictions based on the type of activity.
- Options: Manage availability for various options.
- Day of the Week: Set distinct availability rules for weekdays versus weekends.
- Date Range: Implement restrictions for specific date ranges, optimizing for high-demand periods.
This functionality ensures that you can strategically manage and balance your inventory distribution across multiple channels, maximizing efficiency and revenue.
What are the Benefits of OTA Capacity Management?
OTA Capacity Management offers several key advantages:
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Enhanced Control Over Availability Allocation: By setting specific restrictions, you can more effectively manage how your activities availability are distributed across different OTAs. This ensures that your inventory is aligned with your strategic priorities, giving you greater control over where and how your offerings are available.
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Promotion of Direct Sales Channels: By limiting availability on third-party platforms, you can drive more bookings to your direct sales channels, such as your own website or reservation system. This strategy can reduce commission costs and boost your profit margins.
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Optimized Revenue Management: By applying restrictions based on demand patterns and market conditions, you can maximize revenue. For example, you can allocate more availability to higher-paying customers or during peak periods, while limiting access on less profitable channels.
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Improved Market Penetration: Tailoring availability to specific OTAs and market segments allows you to better manage your presence across various platforms, enhancing your market penetration and visibility.
These benefits collectively enable a more strategic approach to managing your distribution channels, leading to improved operational efficiency and increased revenue potential.