What are Marketplaces/OTAs
An online travel agency, or OTA, is a website or a web-based marketplace that allows suppliers to sell their travel-related products & services to clients. These products include tours, hotels, flights, car rentals, cruises, activities, and more.
Travelers around the globe use OTAs to plan their Tours and activities.
OTA provides a wide range of product inventory to the clients so that clients can do research for their favorite tours and activities and book them accordingly.